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About Us 

Introduction About Wizard Magical Floor Care

Timeline

1995                           

How We Started:

The company:

Caprichem (Pty) Ltd. was established in 1995 and has for 28 years been a well known name in the chemical industry. We have capitalized on various marketing sectors in the industry and have become a very diversified chemical company. We have a large variety of divisions catering to most sectors in the industry. Caprichem offers an array of products in the chemical industry catering for most sectors in the market, namely: Food and Beverage Industry, Wine and Dairy Industry, Hospitality Industry, Laundry Industry, Marine Industry, Personal Care Industry, Retail Industry, Veterinary Industry, Automotive Industry, Engineering Industry, Floor Care Industry and Construction Industry. The company is home to 15 brands. In addition, we supply accessories such as cleaning equipment, household equipment, washroom dispensers and paper products, automotive cleaning equipment, safety equipment, hardware products, plastic products, glassware products and so much more.

    1996                  

The Birth Of The Floorcare Range:

Caprichem first launched in 1996 (27 years ago) a very basic floorcare range, consisting of one polish, a stripper, and a spray buffing solution, but did not really have a brand name! Since everything had to have meaning and feeling like the company name being Caprichem because the owner’s star sign is Capricorn the products all started with Capri. Capriglo, Capristip, Caprispray, Capribuff etc. It became very clear that the consumer wasn’t interested in where and by whom the product was made. The consumer wanted to be assured that when they bought a product it was well known, and it was good quality. That’s when the brand Wizard Professional Floorcare was born.

2002                           

The Start Of The Wizard Brand:

The Wizard brand started with three polishes each with its own percentage of solids. Capriglo 12%, 15% and 20%. Theist products became Wizard Eesy Shine, Wizard Floor Shine and Wizard Floorbrite. Wizard floor strippers soon followed with ammoniated as well as non-ammoniated strippers.

  2005  

Adding To The Wizard Brand 

By this time the Wizard brand existed of an extensive range of products catering for various industries such as Hospitality, Automotive, Engineering, Food And Beverage, Marine and so much more.
There was new chemistry introduced for floor polishes 25% active used in high traffic areas, sealers became registered and was manufactured to SABS standards, floor cleaners used in the Food And Beverage, Wine and Dairy industry wash launched.
A full range of carpet cleaners, powder, and liquids with and intensive range of spotters was launched. The brand now catered from cleaning floors in a food factory, to sealing floors in schools and hospitals to even cleaning greasy floors on boats and in automotive workshops. At this point it was clear that the consumer excepted the Wizard brand as extremely versatile and a good quality brand that worked well in all sectors of floorcare and cleaning. Consumers, contract cleaners and government sectors now as for the Wizard brand by name. 

2020

The Growth And Extension Of The Wizard Range:

Due to being very innovative we knew that Wizard Professional Floorcare was not only all about stripping and sealing floors, but everything that a business or the consumer at home could possibly need to help keep their floors clean, germ free and of course make it easy and convenient to obtain the Wizard products in retail sectors. Therefore, we launched various other products in small packs in our other brands consisting of floorcare products. Theist products did not only clean but disinfect as well. In our BREEDZ range we launched Breedz Deodorising Powder, Breedz Surface Disinfectant. In our Geco Clean Living range we launched biological floor cleaners, in the Dux Mighty Powerful range there was various floor and tile cleaners as well as carpet fresheners. Most of the new products was registered as disinfectants killing 99.999% of all germs.

Visit Our Websites Containing Floorcare Products:
https://breedzprofessionalpetcare.co.za
https://gecocleanliving.co.za

All our disinfectants are tested and approved by NRCS against the Compulsory Specification for Disinfectants and Detergent-disinfectants (VC8054) and bares a registration number. It also conforms to the European standards (EN1276) and is tested to a Log 5, which means it kills 99.999% of all germs. Log reduction is a mathematical term used when testing product efficacy to indicate the number of microbes eliminated by use of the disinfectant. Prior to the new Compulsory Specification, disinfectants were required to kill 99.9% (log3 reduction) of tested bacteria. The new specification calls for a log5 reduction level i.e. 99.999% of the microorganisms must be eliminated within a specified time. – Usually 5 minutes  

2023

Proud Moment:

Today we are proud to say that we produce one of the largest brands of floorcare products supplying the industrial, commercial and domestic markets. Our WIZARD floorcare products boast a complete range of disinfecting, degreasing, cleaning, stripping, and sealing products. These products are truly magical for they work so quickly and so easily.

2023

What’s Still To Come:

We are all about being innovative and bringing you more! We will soon be developing and launching an extended retail range of products at competitive prices so that everybody can afford and enjoy the brand. Products like laminated floor cleaners in various fragrances, floor sealer and floor strippers in retail pack sizes, additional carpet fresh powders in a variety fragrance, courtyard cleaners and disinfectants for all those fall odours, and so much more!
This will be for everybody that wants to clean and restore their floors, but don’t want to spend or buy too much for what they need. Watch this space to see this brand grow!  

Our Vision

Caprichem’s vision for the Wizard brand is to become one of the leading floorcare brands
in the industry. The Wizard brand is to deliver the customer a versatile range of products with international standards not only for the industrial and domestic market but for all industries like engineering, marine, hospitals, schools, food & beverage, hospitality, automotive and so much more

Our Mission

Caprichem’s Motto “Committed to Service”, does not only mean we are committed to the best service to our customers but also the best after-sales follow ups! we are also committed to offer the best product quality, product knowledge, at the best prices! Our continuous mission is to stay innovative.


Our Target Market

Our target market for the Wizard Magical Floorcare brand is vast. We cater for the consumer at home and many different industries such as engineering, marine, hospitals, schools, food & beverage, hospitality, automotive and
so much more. If you have a floor cleaning
problem in any sector, we must have the answer.

Our Goal

To continuously deliver a high-quality and versatile product range to all our customers.
To stay innovative and expand the Wizard product range. To stay committed to service.





Why Choose Us

1

CLIENT ORIENTED

Caprichem prides themselves in manufacturing high quality and affordable products to all industries in the market.
Caprichem understood that the consumer wants to be reassured that when they buy a product it is a well-known brand, and it is of good quality.
Therefore, Caprichem strived to grow a versatile Floorcare product range under the brand name Wizard Magical Floorcare not only for the industrial and domestic market but for all industries like engineering, marine, hospitals, schools, food & beverage, hospitality, automotive and so much more. Everyone should benefit from a magical range of products such as Wizard Magical Floorcare.

2

ENVIRNMENT FRIENDLY PRODUCTS

Caprichem strives to provide high-quality environmentally friendly, non-toxic, and biodegradable products at affordable prices to
all industries in the market. 
Caprichem promotes a greener, cleaner, and safer environment. To stay innovative and expand the Wizard Magical Floorcare
product range each year. 
Consumers, retailers, regulators and non-governmental organizations are continuously asking for greener products that are biodegradable,
non-toxic and environmentally friendly which are gentler on the planet and the end-users.
That goes for all industries. Caprichem is on an ambitious journey to convert as much harmful detergents to
environmentally friendly products without compromising cleaning performance and cost.

3

EASY TO USE

We put the magic into cleaning: Wizard Magical Floorcare products; not just clean, but crystal clean!
All our products are simple to use. With the correct packaging chosen for easy handling and quick spraying to make use
of theproduct with minimal spillage and efficiency. 
We also provide step by step instructions on how to use and dilute any of the products.
A full trouble shooting guide is also available help rectify issues, enrich your workmanship and to prevent floorcare problems.


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Address

Cnr 45 Wimbledon and Sysen Road,
Blackheath, Cape Town, 7580
Western Cape, South Africa

Contact Details

Email: info@wizardfloorcare.co.za 
Email: marelize@caprichem.com
Phone: +27 (021) 905 4712 

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